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    An Adaptive and Interactive Storytelling System for Mobile Augmented Reality Ambiance (AISTMAR)

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    Storytelling being the core part of human experience which can be either embedded or emergent is more effective when it is used in an immersive environment. Interactive storytelling closes the gap between data and action.Mobile augmented reality and interactive storytelling go along with each other because when they are combined an effective, adaptive and exciting learning environment comes into form. In this paper, an adaptive and interactive storytelling system for mobile augmented reality environment is proposed which consists of story manager, story planning engine, story suggestion engine and story generation system and thereby followed by story validation module and finally the AR view of the story is displayed. Marker manager performs the task of marker assignment and integrating marker with story content. Constructive features such as system usabilityscore,pretest and posttest and effectiveness of the methodology was tested through the conducted user study. The results and findings proves that adaptive and interactive storytelling system based on mobile augmented reality system is more effective in terms of user experience and enhanced learnability factor
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